The main purpose of this study is to examine the relationship between customer satisfaction and service quality in service sectors with respect to the service quality dimensions. A study on consumer buying behavior on electronic goods an. Consumer buying behaviour towards fast moving consumer goods. Final project report submitted in the fulfillment of requirements for the postgraduate diploma in management 200709 submitted to. Acton 2005 stated that the consumer purchase behavior is defined as consumer buying behavior which is consumed in order to meet the needs of consumers 8.
Objectives of the study the specific objectives of the study were. A study of consumer behavior towards online shopping in kenya. Consumer decision making varies with the type of buying decision. Indias largest mba marketing projects reports for students and professionals. The relationship between customer satisfaction and service. Buying behavior is the decision processes and acts of people involved in buying and using products. This thesis is made for a subgroup of algol technics which specializes in the marketing of driver seats. The current study investigated the effectiveness of internet advertising on consumer behavior by conducting a case study of university of nairobi students. Many consumers are online every day for their personal work, but do they notice the ads, banners displayed on that webpage, and most important their recall value. Consumer attitudes and buying behavior for home furniture. Customer satisfaction is the key factor for successful and depends highly on the behaviors of frontline service providers. Far east university feu, taiwan and a project manager in sogo bakery. Modern market is consumer oriented and now the consumer is the decisive force.
A study on factors influencing consumer buying behavior in cosmetic products a,h. Technological changes, the rise of social media, evolving demographics, and the increasing purchasing power of women are just a few. This study endeavours to understand customer satisfaction in online shopping while investigating the major reasons that motivated customers decisionmaking processes as well as inhibitions of online shopping. A study of consumer behavior towards online shopping in.
The overall study reveals that it was found that the customer are. Consumer is the king and it is the consumer determines what a business is, therefore a sound marketing programme start with a careful analysis of the habits, attitudes, motives and needs of consumers. An empirical research on customer satisfaction study. The purpose of this research is to study the consumer. The main objectives of thesis to analysis the market potential towards purchasing of motor cycle.
To study the extent of awareness towards instant food products, ii. The companies are finding many ways to satisfy their customers and one of the methods to. Consumer buying behavior and satisfaction level hmw blog. An individual buying behaviour is influenced by motivation, perception, learning, beliefs and attitude.
The main objective of this study was to investigate the factors that influence the consumer buying behavior in the purchase of beauty products in nairobi. The objectives of the study is to find the various factors influencing impulsive buying behaviour of customer and to study the satisfaction level of customer in relation to buying behaviour with the level. Consumer, buying behaviour, brand awareness, satisfaction level. According to solomon et al, 2006, consumer behaviour is the study of the process involved when individuals. As the universe of the study is large, the researchers have decided to select sample respondents by adopting the simple random sampling technique. The research attempts to study the consumer buying behavior of. A study on consumer buying behaviour and level of user. Search and upload all types of consumer behaviour projects at management. High level of competition is the most important factor in influencing the structure and activities of. A project on consumer behavior towards the product lays abstarct consumer is the nerve centre of the modern marketing, understanding the behaviouris quite essential for efficient and effective marketing management. Analyzing consumers buying behaviour management study guide. Consumer behavior towards passengers cars a study in delhi ncr.
Consumer behavior towards passengers carsa study in delhi ncr 591 4. Based on the analysis and interpretation some recommendations have been made to. Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. To identify the factors influencing consumer buying behavior process. A study oncustomersatisfaction towards samsung brindavan college page 159 questionnaire title. A study on consumer awareness,attitude and preference towards. Scope of the study the dynamics of the rural consumer behavior are highly a complex area. To study the consumer brand preference towards personal care products in nizamabad district. Case of nairobi county by kirui andrew kibet p54793432015 supervisor.
Study undertaken to understandconsumer behaviour towards buying the lays chips. Study on consumer buying behavior and satisfaction level marketing project topics, mba base paper, advertising thesis ideas, dissertation, synopsis, abstract, report, full pdf, working details for. Factors influencing customers choice for insurance. Find, read and cite all the research you need on researchgate. According to solomon et al, 2006, consumer behaviour is the study. R, do hereby declare that this project report a study on brand preference of soft drinks among youth is a bonafide record of the work done by me during the course of project. A study on impulsive buying behaviour of customers on.
In reference to consumer behavior, the first level can be thought of as the supranational level. To find out the consumer awareness level of two wheeler dealers in coimbatore district. A study on consumer awareness,attitude and preference towards herbal cosmetic products with special reference to coimbatore city m. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Then buyer evaluates the post purchase behaviour to know the level of satisfaction. In particular a marketer should find answer to the following questions. These studies explain online shopping important and consumer buying behavior in online shopping. Consumer attitudes and buying behavior for home furniture introduction many changes have occurred in u. A study on consumer behaviour towards fast food products with special reference to dominos pizza. To analyse the factors, this influenced the consumer buying behaviour towards personal care products in nizamabad district. There are infact several factors which influence buying decision of a consumer ranging from psychological, social, economic and so on. The dependent variable in the study was the consumer. To know the level of satisfaction towards personal care products in nizamabad district. Maslows hierarchy, herzberg theory and freud theory try and explain people different motivational level in undertaking a buying decision.
Customers should be managed as assets, and that customers vary in their needs, preferences, and buying behavior. Assael had identified four types of buying behaviour based on involvement and differences among brands table 4. The kotler and killers 2009 five stage buying process model was chosen as the basis of framework of this. A study on consumer awareness,attitude and preference towards herbal cosmetic. Consumer buying behavior for cosmetics behavior brand. A comparative study of public and private sectors help in understanding the customer perception, satisfaction and awareness on various life insurance services. The study of consumers buying behavior and consumer satisfaction. To identify the consumer buying behaviour towards automobile products. Pdf a study on consumer buying behaviour and level of user. A project report on customer satisfaction survey of maruti. A study on consumer awareness,attitude and preference. Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company.
Consumer behavior towards passengers cars a study in. This chapter will focus on the area of consumer behaviour by first considering a. To study the consumer satisfaction towards life insurance corporation of india. The study of consumers buying behavior and consumer satisfaction in beverages industry in tainan, taiwan. The results revealed the significant impact of mobile shopping apps on buying behaviour of middle. Jul 02, 2017 a project on consumer behavior towards the product lays abstarct consumer is the nerve centre of the modern marketing, understanding the behaviouris quite essential for efficient and effective marketing management. It is a descriptive research study will be carried out which are concerned with describing the various characteristics like knowledge, product information and satisfaction level of a particular. To study the consumers perception towards the satisfaction level on shopping. For understanding consumer behaviour, implementation of consumer. Study of womens buying behaviour as regards cosmetics in. Pdf computers and laptop are an integral part of todays student. Explore marketing projects for mba pdf, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf.
Although many studies have been done on consumer behavior kotler, 2001 there still. A study on customer satisfaction towards samsung respected sirmadam i am mohammed gufran, iii year bbm student, as part of my curriculum i am preparing a project report on the title a study on consumer satisfaction. To study the level of customer satisfaction towards bajaj a project report submitted to the. Pdf a study on customer satisfaction towards online shopping. To study the level of consumer satisfaction towards herbal cosmetic products. Convenience sampling technique was used to collect quantitative data from customers of umea university, ica and forex to get their satisfaction. This project is focused on consumer s preference towards products. As consumers, middleclass indian women in general attach great importance to cosmetics and fashion. To find out the consumer satisfaction level of lakme products. Study of womens buying behaviour as regards cosmetics in surat region, india. A project report on customer satisfaction survey of maruti udyog ltd. Download as txt, pdf, txt or read online from scribd. Moreover, this thesis studies the factors that influence customer satisfaction. The study entirely leans upon consumer preference, information search, purchase decision and post purchase behavior of.
I have been assigned a task as a project related to customer satisfaction at pantaloons. Study on consumer buying behavior and satisfaction level marketing project topics, mba base paper, advertising thesis ideas, dissertation. Explore marketing projects for mba pdf, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf, doc and ppt for final year mba, diploma, bsc, msc, btech and mtech students for the year 2015 and 2016. The research areas included brand recognition, price and quality, as well as the. In conclusion, the research reveals that the current service level of trivsel can. The tools used for this study are simple percentage, chisquare, factor analysis, anova, and ranking. The study of consumer behaviour makes us aware of the subtle influences that persuade us to use the product or services of our choices we do. A study on customer satisfaction towards online shopping project pdf. The study of consumer behaviour deals with basic questions related to buying such as. A study on consumer behaviour towards fast food products. Study on consumer buying behavior and satisfaction level. The project has entitled as a study on consumer buying behavior towards hero moto crop in erode. Ravindra kumar roll no40 pgdm200709 new delhi institute.
An impact of consumer buying behavior in decision making process in purchase of electronic home appliances in chennai india. New delhi, delhi 110096 abstract the cell phones have all qualities and features that qualify. Pdf consumers of nestle product refers to the level of happiness or dissatisfaction with product and brand. Research methodology the research aims to examine the buying behavior of consumer for passenger cars in delhi. Consumer buying behavior consumer behavior is the study of when, why, how, and where people do or do not buy a product the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. A study on factors influencing consumer buying behavior in. These factors affect consumer at a psychological level and determine her overall buying behaviour. Satisfaction of the consumers becomes the most important goal of a business. To examine the satisfaction level of customers of different segments. Sep 15, 2016 customer satisfaction is the key factor for successful and depends highly on the behaviors of frontline service providers. Algol technics year 2009 pages 56 the purpose of this study is to research the customer buying behavior in a specific market.
Consumer behaviour study is based on consumer buying behaviour, with the consumer playing three distinct roles of user, payer and buyer. Hence, the scope of the present is confined to buying habits, satisfaction level and post purchase. Consumer buying behavior is the sum total of a consumer s attitudes, preferences, intentions, and decisions regarding the consumer s behavior in the marketplace when purchasing a product or. Studies have shown that there are differences in consumer behaviour towards the two different types of sale s promotions, namely, price promotion. To analyze factors influencing the buying behaviour of instant food products, 2. There are four major factors which influences on the buying behavior of consumer. Mar 20, 2016 a project report on a study on consumer buying behavior towards smartphone 1. Study on consumer awareness, attitude and preference. Manimekalai assistant professor, department of commerce, thassim beevi abdul kader, college for women. Kisan shivajirao desai 2014 stated that a study on consumer buying behaviour of cosmetic products in kolhapur, the research attempts to study the consumer buying behavior of cosmetic. There is a great difference in the behaviour between buying consumer durable and consumer nondurable. Research on the effect of consumer behaviour towards emarketing is a descriptive research. The dimensions of consumer based brand equity under study were brand awareness and. Factors influencing purchase decision of a consumer.
A study on buying behaviour of consumers towards instant food products in kolar district thesis submitted to the university of agricultural sciences, dharwad in partial fulfillment of the requirement for the degree of master of business. Now the time has come to serve the customers at any level and point as per hisher desire. Senith 3 1research scholar,karunya university,coimbatore 2principal, nehru college of management,coimbatore,india 3assistant professor,phd parttime,nehru college of management,coimbatore,india. Study on consumer buying behavior and satisfaction level marketing project topics, mba base paper, advertising thesis ideas, dissertation, synopsis, abstract, report, full pdf, working details for marketing management mba, diploma in business, btech, be, mtech and msc college students for the year 20152016. Now a day it has become very important factor for each and every organization to enhance the level of customer satisfaction. This study describes the customer retention and satisfaction level. Psychological factors so a study had been conducted on consumer behaviour towards twowheeler motor bikes in chennai and trichy with a sample of 100 consumers. The researcher has strived to infer the factors and reason behind the change in buying behavior of consumers with respect to two wheelers in india. Fornell 1992 pointed out that customer satisfaction is the overall. Hence, it is inevitable to have a thorough study on customers. Usage of newer technology in online trading has made process more complicated, affect buying behavior of respondents. The study of consumers buying behavior and consumer. Impulse buying disrupts the normal decision making models in consumers brains.